Every day is different when you care

Social care campaign launched

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Gosport MP and Minister for Care Caroline Dinenage has been involved in the launch of the latest phase of the government’s campaign to get more people working in adult social care.

“A career in adult social care offers the rewarding opportunity to make a real difference to the lives of some of the most vulnerable people in society – a sentiment 96% of current care workers on the ground agree with,” she said.

“We have over a million brilliant people working in the sector, but we urgently need new talent to ensure we can continue to provide support for those who need it.

“I hope our ‘When you care, every day makes a difference’ campaign will draw more people with the right values to forge fulfilling careers and help them realise how diverse, worthwhile and often flexible jobs in social care can be. I urge anyone considering a career in care to apply today.” 

The focus is on recruiting to 20 to 39 year olds who have with the right values to the sector and increase interest in adult social care as a vocation.

Thorngate chief executive Anne Taylor said she welcomed this new initiative which comes at a time when it is currently recruiting for a range of roles at its care home – Russell Churcher Court.

“Social care is an extremely important role and will become even more necessary in the future so this campaign really highlights how younger people can forge a successful and rewarding career,” she said. “We are currently recruiting for a wide range of roles and our strong values and charitable status mean we are in a perfect position to offer people a really rewarding career.”

Thorngate’s customer satisfaction survey is another indicator of its commitment to its residents and the staff who work there.

“This year’s survey is a real vote of confidence in everyone involved in running Russell Churcher Court and supports our own commitment to having the right staff on board to ensure high standards.”

The new phase of the campaign follows a survey by the Department of Health and Social Care of 2,020 adults showed that people in England aged 18 to 34 are the most likely to consider applying for a job in adult social care.

The survey showed that:

  • 64% of 18 to 34 year olds would consider a career in adult social care
  • over half of people aged 18 to 34 would consider changing career for a job that helps or supports others
  • more than 1 in 10 people aged 18 to 34 are dissatisfied with their current job
  • 59% would consider moving roles to a job that offers more personal fulfilment
  • 65% of parents with dependent children would consider a role in adult social care

Nearly 1.5 million people work in the adult social care sector, but an ageing population means that 580,000 more workers will be needed by 2035.

Julie Ogley, President of the Association of Directors of Adult Social Services (ADASS), said:

“People of any age can work in social care and make a real difference to the lives of so many who need it.

“There’s a wealth of highly rewarding career opportunities for everyone, from providing vital care and support as a care worker or personal assistant, to roles in the local community and beyond with the opportunity to go further.

“There are careers to be had in social care – our own members, all of whom are directors, and their direct line reports, are a prime example of this.

“We want to see a social care workforce that is diverse and well representative of our society and we hope that this campaign will help us to achieve that.”


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